Xxijra Hii
Xxijra Hii
Random Project
Xxijra Hii

CAREMAXXIING

Preview Event May 8th 6-9pm

Exhibition continues May 9th - June 6th

Curated by Yuli Serfaty & Xxijra Hii ft. works by Arvida Byström, Romeo Roxman Gatt, Harrison Pearce and Reb Sangster. 

Maxxing is not just an aesthetics versus success phenomenon. It is a social operating system, one that acts on the body by recoding softness, intimacy and vulnerability as things to be managed, maximised or overcome. Its power resides not simply in optimisation itself, but in its capacity to appropriate fundamental social desires for recognition, relation and orientation, only to reorganise them within extractive platform logics.

It teaches users to understand themselves, others and public life as optimisation issues: improve your face, your sleep, your productivity, your politics, your sexual value, your body chemistry, your attention span, your household, your worldview. In a maxxing culture, limits are treated as failures rather than conditions of living. That is why the consequences are not only psychosexual but also infrastructural, political and ecological. The body is where the system lands, but the system itself is the subject.

Maxxing does not sit alone. It often becomes a doorway into wider ideological ecosystems. Once optimisation becomes the governing logic, “enough” disappears. You do not just improve; you hardmaxx, softmaxx, sleepmaxx, biohack, stack, cleanse, cut, boost, grind. The platformed self is never complete because completion would end engagement.

This exhibition asks how algorithmic cultures produce dependency by collapsing care into optimisation, support into coaching, intimacy into metrics and politics into grievance and hierarchy. The desire to connect with others still persists but what these systems offer in its place are often deceptive forms of relation: engineered encounters that promise intimacy, guidance or belonging, while ultimately serving visibility, retention and capital. This exhibition therefore proposes not a soft alternative, but a counter-ethic of limits, maintenance, friction, interdependence and refusal. In this frame, the issue is not simply what people do to ‘optimise’, but what platform systems require bodies, relationships and environments to become in transformation. The works gathered here do not stand outside that condition; they move through it, trying to connect and to care within a culture that increasingly instrumentalises ‘maxx’ desires. 

All enquiries to info@xxijrahii.net 

 

 

Xxijra Hii

CAREMAXXIING

Preview Event May 8th 6-9pm

Exhibition continues May 9th - June 6th

Curated by Yuli Serfaty & Xxijra Hii ft. works by Arvida Byström, Romeo Roxman Gatt, Harrison Pearce and Reb Sangster. 

Maxxing is not just an aesthetics versus success phenomenon. It is a social operating system, one that acts on the body by recoding softness, intimacy and vulnerability as things to be managed, maximised or overcome. Its power resides not simply in optimisation itself, but in its capacity to appropriate fundamental social desires for recognition, relation and orientation, only to reorganise them within extractive platform logics.

It teaches users to understand themselves, others and public life as optimisation issues: improve your face, your sleep, your productivity, your politics, your sexual value, your body chemistry, your attention span, your household, your worldview. In a maxxing culture, limits are treated as failures rather than conditions of living. That is why the consequences are not only psychosexual but also infrastructural, political and ecological. The body is where the system lands, but the system itself is the subject.

Maxxing does not sit alone. It often becomes a doorway into wider ideological ecosystems. Once optimisation becomes the governing logic, “enough” disappears. You do not just improve; you hardmaxx, softmaxx, sleepmaxx, biohack, stack, cleanse, cut, boost, grind. The platformed self is never complete because completion would end engagement.

This exhibition asks how algorithmic cultures produce dependency by collapsing care into optimisation, support into coaching, intimacy into metrics and politics into grievance and hierarchy. The desire to connect with others still persists but what these systems offer in its place are often deceptive forms of relation: engineered encounters that promise intimacy, guidance or belonging, while ultimately serving visibility, retention and capital. This exhibition therefore proposes not a soft alternative, but a counter-ethic of limits, maintenance, friction, interdependence and refusal. In this frame, the issue is not simply what people do to ‘optimise’, but what platform systems require bodies, relationships and environments to become in transformation. The works gathered here do not stand outside that condition; they move through it, trying to connect and to care within a culture that increasingly instrumentalises ‘maxx’ desires. 

All enquiries to info@xxijrahii.net